Advertising and Promotion

The Printed Selling Message – E. B. Eddy Specialty Papers, Carl Dair, 1949

Corner of the city – Mono Lino Typesetting, Herb Graab, 1963

Men of Letters poster – Cooper & Beatty, Jim Donoahue, 1969

dot on the i – Howarth & Smith, Carl Brett, 1959

Fine Typography – Cooper & Beatty, Carl Dair, 1952

Imagination is our third partner – Cooper & Beatty, Allan Fleming, 1958

Inside C&B things happen first! – Cooper & Beatty, Allan Fleming, 1959

Palatino – Cooper & Beatty, Jim Donoahue, 1960

Saul Bass invitation – Cooper & Beatty, Allan Fleming, October, 1958

Hermann Zapf exhibition poster – Cooper & Beatty, Allan Fleming, 1961

typo, The Typographic Game of Chance – Cooper & Beatty, Tony Mann, 1965

type…on metal or on film… – Cooper & Beatty, Carl Dair, c1953

Spacing Chart poster – Cooper & Beatty, Ed Cooper?, 1927

That’s the 2% limit! postcard – Cooper & Beatty, Tony Mann, c1963

Canadian Skill ad – E. B. Eddy, Carl Dair, 1949

Creative Designers – Eveleigh-Dair studio, Carl Dair, 1949

Typographic Signs (series) – Cooper & Beatty, Carl Dair, 1954

First, you set a policy… – Howarth & Smith, Jack Birdsall, 1958

It’s Fair Time! – Typsettra, Les Usherwood, 1977

Christmas Made Easy – Typsettra, Les Usherwood, 1977

How to Cook Ontario Vegetables – Typsettra, Les Usherwood, 1978

Quality Lettered Headings – Lettering Inc. of Canada Ltd., 1953

Specialists in the art of advertising – Art Associates Limited, Theo Dimson, 1959

Quintessence of Good Design; You’ll Love – Pirrografics Associates; Loomis & Toles Ltd, 1964

Designed by Craftsmen – Howarth & Smith, 1953

Instant Lettering – Letraset Canada, 1964

Univers Specimen – Cooper & Beatty, Tony Mann, c1963

The Graphic Works of Ben Shahn – Cooper & Beatty, Allan Fleming, 1957

type-o-file specimens box – Cooper & Beatty, Allan R. Fleming, 1957

Canned Typography – Cooper & Beatty, Jim Donoahue, 1971

63 Awards poster, Cooper & Beatty, Allan Fleming, 1958

Optima brochure – Cooper & Beatty, Tony Mann, 1963

The lost art of lettering – Typsettra, Les Usherwood and Dave Thomason, 1968

Articulate advertisement, Cooper & Beatty, 1960

Cockney Slang poster – Cooper & Beatty, Jim Donoahue and Al Elliott, c1970

The Rush Job – poster showing new and exclusive typefaces at Typsettra, c1975

Type, the essence of advertising design – Cooper & Beatty, by Carl Dair, 1951

Matchbook Typography poster – Cooper & Beatty, Liam McDonnell, c1979