The Printed Selling Message – E. B. Eddy Specialty Papers, Carl Dair, 1949

Notes

The Eveleigh-Dair Studio had already been designing advertising and promotional material for The E. B. Eddy Company for three years when they produced this full page ad for the First Annual of Advertising and Editorial Art. Purely typographic and completely free of design clichés this is one of the most powerful ads in that first annual. Weaving the message within a 9.5 inch tall Bodoni ‘E’ designer Carl Dair talks about the importance of paper to printing while also listing some of the quality papers offered by E. B. Eddy. Dair cleverly exploited the strong graphic quality of a common letterform to create an ad that still commands attention. – Rod McDonald

  • Category
    Advertising and Promotion

    Title
    The Printed Selling Message

    Publication
    First Annual of Advertising and Editorial Art, Art Directors Club, Toronto

    Date
    1949

    Client
    E. B. Eddy, Speciality Papers, Hull, Quebec, Canada

    Credits
    Design: Carl Dair (1912–1967)
    Studio: Eveleigh-Dair Studio, Montreal
    Agency: Harold F. Stanfield, Limited, Montreal

    Principal Typefaces
    Display: Bodoni ‘E’ (retouched)
    Text: Bodoni (Monotype)

    Description
    Full-page black and white print ad
    Size: 8.25 × 11 inches

    Region
    Quebec / Ontario

    Languages
    English

    Number of images
    1

    Holding
    Canadian Typography Archives

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