‘Christmas Made Easy’ (Vol.1, No.2) – Ontario Foodland, Bill Yip, 1977

Notes

The second of three full-page newspaper ads created by Case Associates for the newly formed Foodland Ontario. This ad closely followed the first one in layout. However, the typesetting is noticeably improved, possibly reflecting a growing confidence in the concept. Appearing in December this ad focused on Christmas and, among other things, offered handy tips on preparing and cooking Christmas dinner. The Foodland Ontario logo was moved to the more conventional bottom right position on the page.

  • Category
    Advertising and Promotion

    Title
    Ontario Foodland News, Vol.1, No.2. Christmas Made Easy.

    Date
    1977

    Client
    Foodland Ontario, Ministry of Agriculture, Food and Rural Affairs, Ontario

    Credits
    Agency: Case Associates
    Creative Direction: Denis Case
    Design: Bill Yip
    Typography: Typsettra
    Hand Lettering: Les Usherwood (1932–1983)

    Principal Typefaces
    Display: Hand Lettering, Italian Old Style
    Text: Various

    Description
    Full-page newspaper ad
    Size: 14 × 21.375 inches

    Region
    Ontario

    Languages
    English

    Number of images
    1

    Holding
    Private collection of Albert Macchiusi

  • Artifact copyright: CTA was unable to clarify rights but welcomes contact from rightsholders to resolve permissions, if required, and will remove digitized works at the rightsholder’s request (rightsholders may contact CTA at copyright@canadiantypography.ca). CTA makes digitized works available for education and research. Responsibility for any use rests with the user.

    Notes copyright: Notes accompanying artifacts are licenced under Creative Commons licensing CCbyNC which allows for non-commercial use with attribute.

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