Articulate, print ad – Cooper & Beatty, 1960
Notes
A simple visual representation of the challenge of making sense out of what seems to be a jumble of letters. Over the years Cooper & Beatty’s advertising explored many variations on that theme, which, roughly translated, implied that you could count on them to visually transform your words into something more than they seemed. – Brian Donnelly
Artifact Text
Articulate
‘The essence of the artist is that he be articulate’ Swinburne
Cooper & Beatty, Limited, type craftsmen, 401 Wellington W., Toronto
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Category
Advertising and PromotionTitle
Articulate, print adDate
1960Client
Cooper & Beatty, LimitedCredits
Art Direction: Allan R. Fleming (1929–1977)
Design: Jim Donoahue (1934–2022)Principal Typefaces
Display: Gothic Condensed Title 43J
Text: News Gothic 206JDescription
Full-page black and white advertisement in Canadian Art
Size: 6 × 9 inchesRegions
OntarioLanguages
EnglishNumber of images
1Holding
Canadian Typography Archives -
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