How To Cook Ontario Vegetables (Vol.1, No.3) – Ontario Foodland, Bill Yip, 1978

Notes

The third full-page newspaper ad created by Case Associates and Typsettra for Foodland Ontario. This ad appeared in January 1978 and focused on using Ontario grown winter vegetables and canned goods, The series would run for another ten years.

  • Category
    Advertising and Promotion

    Title
    Ontario Foodland News, Vol.1, No.3. How to Cook Ontario Vegetables.

    Date
    1978

    Client
    Foodland Ontario, Ministry of Agriculture, Food and Rural Affairs, Ontario

    Credits
    Agency: Case Associates
    Creative Direction: Denis Case
    Design: Bill Yip
    Typography: Typsettra
    Hand Lettering: Les Usherwood (1932–1983)

    Principal Typefaces
    Display: Hand Lettering, Italian Old Style
    Text: Various

    Description
    Full-page newspaper ad
    Size: 14 × 21.375 inches

    Region
    Ontario

    Languages
    English

    Number of images
    1

    Holding
    Private collection of Albert Macchiusi

  • Artifact copyright: CTA was unable to clarify rights but welcomes contact from rightsholders to resolve permissions, if required, and will remove digitized works at the rightsholder’s request (rightsholders may contact CTA at copyright@canadiantypography.ca). CTA makes digitized works available for education and research. Responsibility for any use rests with the user.

    Notes copyright: Notes accompanying artifacts are licenced under Creative Commons licensing CCbyNC which allows for non-commercial use with attribute.

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